You followed the steps. Built the brand. Hit the goals.
But somewhere along the way… you lost you. Not completely. But enough that you feel it when the noise fades. Enough that success doesn’t feel like it used to.
You don’t need another course, coach, or morning routine. You need a return to who you were before the performance. You need strategy rooted in clarity—not hustle.
You need leadership that flows from alignment—not obligation.
That’s where I come in.
I'm Alexis Austin
I’ve always been an overachiever.
I earned full-ride scholarships in undergrad, double-majored in philosophy and psychology, graduated with honors while working two jobs and went straight into law school.
I became a prosecutor right after graduating and was trying homicide cases within my first year of practice. From there, I made partner at a legacy law firm. Then I walked away and built my own seven-figure criminal defense firm from the ground up.
I know how to succeed.
I know how to grind.
And I know what it feels like to have the titles, the income, the recognition and still wonder, “Is this really it?”
That question unraveled everything I thought I knew about success.
I didn’t burn it all down.
I gave myself permission to get honest about what I actually wanted and what true success looked like for me, not for anyone else.
Then I rebuilt my life around that version of success.
And what I found was more fulfillment, more freedom, and more happiness than I ever thought possible.
Definitely more than I ever found doing what I was “supposed” to do.
Now I help other high-performing leaders do the same.
Outwardly successful but secretly misaligned
Transform your hustle into soul-aligned success that feels as authentic on the inside as it appears impressive on the outside.
Ready to lead without the mask
Step into genuine leadership that draws from your wholeness, not your performance, allowing your team and business to finally reflect your authentic vision.
Tired of chasing growth that doesn’t fulfill them
Break free from endless scaling that depletes your spirit and discover the sustainable path to prosperity that honors your deepest values and true purpose.
Building a business that serves their life—not the other way around
Reclaim ownership of your entrepreneurial journey by creating systems and boundaries that support your wellbeing, relationships, and legacy beyond the bottom line.
The Work We Do Together
Whether you’re ready to move fast with private mentorship, shift steadily through weekly momentum, or step away from the noise and recalibrate everything—there’s a space for you here.
Private Coaching and Mentorship
High-level, fully customized 1:1 partnership for founders who are ready to move fast, go deep, and restructure their life and business around who they truly are.
This is elite support for leaders who want strategic clarity, honest reflection, and personal alignment—without the noise.
The Mastermind
A small-group experience for ambitious entrepreneurs ready to stop performing and start building a business that actually fits.
This is the space for powerful conversations, weekly momentum, and consistent guidance as you shift into alignment.
Immersive Retreats
2–3 day in-person experiences designed to help you unplug from the noise, map your future, and unlock your next level.
You’ll work directly with me (and a curated group of like-minded leaders) in grounded, beautiful spaces built for clarity, strategy, and real transformation.
Why This Works
Clarity Meets Execution.
Identity Meets Strategy.
Success Meets Alignment.
Most coaching falls into one of two extremes:
It’s either spreadsheet-heavy, systems-first, and hyper-tactical…
Or it’s all mindset, motivation, and vague promises with no structure to back it up.
What I offer is different.
I bring deep business strategy, a background in psychology and law, and real experience building multiple seven-figure companies.
But I also bring something most don’t: perspective.
The first part of my career was all about chasing what success was supposed to look like.
The degrees. The titles. The accolades. The milestones.
I checked every box, but I was living a version of success that wasn’t mine.
Eventually, I gave myself permission to redefine success on my terms.
Not by tearing everything down, but by shifting inward and getting clear on what I actually wanted then aligning my business and leadership to reflect that.
That’s the difference.
I won’t ask you to start over.
I’ll help you realign from the inside out so that what you’re building actually fits the life you want to live and the person you’ve become.
What You'll Unlearn
That hustle = worthiness
That you have to do it all alone
That success requires sacrifice
That this is “just how it is”
What You'll Remember
Why you started in the first place
Who you were before the world told you who to be
How to lead without losing yourself
What real success actually feels like
